A venture of the region’s biggest media group, Pride East Entertainments Private Limited, Northeast Live is the first satellite English news channel covering the eight states of the Northeast. In fact, Northeast Live—available on most digital platforms (Tata Sky Channel No 1971, Airtel DTH Channel No 645 and ACC Channel No 008)—is the fifth television channel of the Pride East Group, headed by its dynamic CMD, Ms Riniki Bhuyan Sharma. The Group’s flag-ship is, of course, NewsLive, the highest-rated Assamese news channel.
The objective of the Channel, Northeast Live, is to be the voice of the 45 million people of the vibrant Northeast, champion their interests, highlight their aspirations, and lobby with everyone, powerful or otherwise, to ensure the eight states and its people develop and progress. The Channel aims at entertaining the viewers with news, views, music, sports and several weekend shows.
From greeting viewers with the day-breaking GOOD MORNING NORTHEAST show, Northeast Live aims at updating viewers with all the latest newsbreaks, morning through night. The channel also broadcasts special news bulletins in Hindi to cater to the region’s sizeable Hindi-speaking viewers.
Besides, Northeast Live is making a sincere attempt at decoding issues in the region with the 90-minute flagship discussion show, NORTHEAST TONIGHT, anchored by veteran journalist, author, and television talk show host, WASBIR HUSSAIN, who is the Channel’s Editor-in-Chief.
The region’s unique blend of people are passionate about many things — music, sports, food, and their distinct and vivacious culture.
To cater to their expectations, NORTHEAST LIVE has designed quite a few exclusive shows — JAMMING WITH D’COM, an hour-long western music show that features the region’s top bands and solo performers.
We are also bringing viewers a one-hour show titled NE KITCHEN presenting Northeast India’s distinctive cuisine.Well, we are making news even while bringing you the regions culinary delights—that’s because we have top political leaders, activists, actors and expert chefs cooking for our viewers!
We know, the youth in the region’s eight states are an extremely vocal lot. We are, therefore, providing them a platform to air their views in the form of a 60-minute programme called BEYOND THE BITES. Four invited panellists speak on a chosen subject and interacts with a live studio audience under the stewardship of an anchor.
With a population of two million, Guwahati, the region’s largest city, has emerged as a healthcare hub boasting of several hospitals in both the public and private sectors. Yet, health is a critical issue that concerns people here. To create awareness and provide basic guidance, we have devised an hour-long programme called GOOD LIFE – THE HEALTH SHOW. To be co-hosted by an anchor from the channel along with a medical practitioner, the show provides opportunities for viewers to ask questions and seek advice. In between, audio-visual capsules are being presented on facilities and strengths at some of the top hospitals in Guwahati and elsewhere in the region.
Viewers have varied tastes, and NORTHEAST LIVE has come up with few other programmes like SPORTS ZONE, highlighting the region’s sporting scenario and its heroes. We also bring in stories from around the world in a show titled WORLD TODAY. O yes, we have not forgotten the world of glitz and glamour. That’s why, we have for our viewers, E-TIME, a weekly show from the entertainment and glamour industry.
We have a simple but focused aim — to present viewers in the region with a news channel that’s a complete package, a good mix of news, views, information and entertainment. We want to be the channel that the people here can consider their own. As our tagline says – NORTHEAST LIVE – Your Station, Your Voice.